Missakhajiavedikian Blog

The success of Monavie Products started becoming evident in 2004 when it started using acai berry in its products and packaging them under the company’s brand name. Acai became a popular consumer brand in the State because of the successful marketing strategy adopted by the company. Starting with an acai blend tonic for forty dollars per bottle, the company quickly shifted to various products like juices and energy drinks which would find more favor amongst the consumers.
Monavie Products has skillfully adopted a marketing strategy which advertises the various benefits one can achieve from acai berry and the products containing extracts from the fruit. The company has marketed several of the products by upholding the antioxidant content of the fruit which results in certain health benefits. Though no scientific proof has been obtained of the various benefits mentioned in the products, the strategy has worked as acai berry products have achieved high sales.